Appendix - Together Forward Travel

Problem Statement
Competitive Analysis
Affinity Map 1
User Personas
User Journeys
Content Audit
Wireframes
Affinity Map 2
Rainbow Spreadsheet
Preference Test
Onboarding Iteration
Color Palette
Final Mocks
Video Prototype

Problem Statement

Our traveler needs a way to connect to a local travel agent or guide that can offer them customized itineraries because the current market offerings are too structured or expensive.

We will know this to be true when we see trips successfully planned and increased engagement on the app.

Competitive Analysis

View the Competitive Analysis here.

Affinity Map 1

View the Affinity Map from interview notes and audio here.

User Personas

Karly Persona — Karly, The Adventerous Traveler

Shawn Persona — Shawn, The Casual Traveler

User Journeys

Karly User Journey — Karly’s User Journey

Shawn User Journey — Shawn’s User Journey

Content Audit

View the Content Audit for Mr. Hudson here.

Wireframes

Wireframes of sign in process

Sign In Process

Sign in process from onboarding to My Trips page

Wireframes of account creation and onboarding

Sign In Process / Navigation

Desktop sign in process and an example of navigation

Wireframes of onboarding and lesson

Edit Itinerary Request

Process for requesting an edit to an existing itinerary

Wireframes of lesson completion and flashcard deck

My Trips Page / View Itinerary

Pages to view your existing trip requests and itineraries

Wireframes of lesson completion and flashcard deck

Trip Planning Process

Trip planning process for mobile devices

Wireframes of lesson completion and flashcard deck

Trip Planning Process

Trip planning process for desktop devices

Mid-fidelity wireframes — Example of the mid-fidelity wireframes used for prototyping

Affinity Map 2

Mid-fidelity wireframes — Affinity map created in Miro, organized into groups

Rainbow Spreadsheet

Rainbow Spreadsheet — Rainbow spreadsheet to organize data from affinity map

Preference Test

Preference Test Results — Preference test results for call to action button

Onboarding Iteration

Iteration to button before and after — Onboarding screen iteration with updates

Color Palette

Color palette including greens, yellow, purple and greyscale — Color palette for Together Forward Travel

Final Mocks

Final mock of splash page, onboarding, account creation, sign in process — Splash page, onboarding, account creation, and sign in process

Final mock of trip planning process — Trip planning process

Final mock of my trip pages with edit itinerary process — My Trip Pages with Edit Itinerary process

Video Prototype

Watch a video of the prototype

More of My Work

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An in-depth UX case study for a mobile travel app.

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